oneweekcarinsurance.co.uk, a short term car insurance company, isn't
the first thing you'd think of. Our customers like it,
that's all I can say. It sure beats the old fortune cookies. I
haven't decided whether we can keep it up or it has to be temporary.
Right now the buzz is worth it, you know?
Actually there's quite a lot I can say about it. When Joy came in
with her latest promotional brainstorm (you do know Joy, right?
She's about 5'6', red hair, blue eyes? Drives a yellow
car--convertible--talks like a oriole on way too much caffeine?)
it's true at first I thought she'd gone 'round the bend, as they
say. With her I have a kind of insurance, though. I give her a plate
of potstickers, which she loves, and it calms her down.
You can sit there. Don't mind that, it's temporary. Does your boy
want this toy car to play with?
Temporary car insurance? Sure,
you buy it in England from
So yeah, she comes in, she's talking a mile a
minute, she says she's got this idea how we're gonna find a new
fortune cookie vendor, someone in town who can make 'em, and it's
going to be like this weird insurance lottery where customers
collect these little strips of paper from the cookies, and if they
match you can get that amount deducted from your car insurance
deductible. Something like that. I mean Joy sometimes has good ideas
that need to get refined, you know? I think she must've had a little
car accident that day made her think about insurance. Don't tell her
I said that.
Turned out there was this cooking club at the Chinese grocery on
Marr looking for a baking project, and one of them happens to be an
insurance agent for her real job, right? So I'm telling her about
Joy and she starts talking cross-promotion, social media, all this
stuff. She's the one who had the idea to reference real incidents
local people've had in their cars. What's funny is some people don't
know we get the cookies made here in town, but they know about these
car problems their friends've had. Yeah. They get this look like
they're baffled. Gives me some temporary relief from the--
Anyway so I wasn't that keen on the insurance angle, the whole idea
of Chinese lunch savin' you money on car insurance doesn't really
add to my atmosphere, that whole asian exoticism thing, but I'm not
Chinese anyway as you can see. So we're givin' it a go 'cause I like
Joy (she keeps saying she's temporary there at the radio station but
she's been there like two years now) and it seems to be workin',
like I said ......